Case study 01 / 05 — Body care · E-commerce
A Gabrielle
A home for Ariel's body butters, oils and sets, with product pages that let the products do the talking.
Website design · E-commerce · Development
Visit the live site ↗The brief
A Gabrielle makes whipped body butters and body oils in small batches. The brand was relaunching and needed a shop that felt as considered as the products themselves.
The problem
Small-batch skincare can look homemade online in the wrong way. The site had to show warmth and craft while still making it effortless to browse scents, compare products and check out.
Body care, online.
- 01A ritual-led homepage that introduces the products as part of a daily routine rather than a catalogue.
- 02Scent-first product cards so customers can pick by what they love · vanilla, brown sugar, mahogany teakwood.
- 03Relaunch messaging and shipping thresholds handled in one quiet running banner, not pop-ups.
Where it landed
A complete storefront with shop, collection and story pages, ready to support the relaunch.
a-gabrielle.vercel.app ↗Next project
Aurora Aesthetics