Case study 02 / 05 — Skincare · Aesthetics
Aurora Aesthetics
A calmer, clearer website for an aesthetics clinic, with treatments and consultations easier to find.
Website redesign · Copy direction · Development
Visit the live site ↗The brief
Aurora is a skincare and aesthetics clinic whose whole philosophy starts with a consultation. Their previous site read like a price list.
The problem
Aesthetics websites often push treatments hard. Aurora wanted the opposite: honest, unhurried advice · while still getting more consultation bookings.
A little more clarity.
- 01Copy rewritten around the client, not the procedure: concerns, routine and the results they hope for.
- 02Treatments grouped into clear families so visitors find what their skin needs without jargon.
- 03One consistent call to action · book a consultation · repeated at natural decision points.
Where it landed
A calmer, more trustworthy redesign with a clear path from first visit to booked consultation.
aura-aesthetics-redesign.vercel.app ↗Next project
Sienna Studio